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Subject: Marketing Paradigm Year: 2016 Year: 2019 Year: 2015 Language: Inglés

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

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