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Subject: Marketing Paradigm Subject: Marketing Repository: 57 Year: 2020

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Title: Predictive model for detecting customer’s purchasing behavior using data mining
Author: Amelec, Viloria / Li, Jin / García Guiliany, Jesús Enrique / De la Hoz, Boris
Language: Inglés
Repository: 57
Subject: Predictive model / Estimation / Marketing / Data mining / Linear / Multiple regression

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Title: La influencia del estilo parental en las intenciones de compra en el consumidor infantil / The influence of parental style on purchasing intentions in the child consumer
Author: Giraldo Pérez, Wilson / OTERO GÓMEZ, MARÍA CRISTINA
Language: Español
Repository: 57
Subject: Child consumer / Parental style / Purchase intention / Marketing / Consumidor infantil / Estilo parental / Intención de compra
Title: Marketing internacional
Author: Corporación Universidad de la Costa
Language: Español
Repository: 57
Subject: Marketing / Internacionalización comercial / Branding
Title: Big data marketing during the period 2012–2019: a bibliometric review
Author: Amelec, Viloria / Vargas, Jesús / García Cali, Ernesto / Martínez Sierra, David / Perdomo Villalobos, Alexandra / Redondo Bilbao, Osman Enrique / Mercado Sarmiento, Alberto Enrique / Hernández Palma, Hugo
Language: Inglés
Repository: 57
Subject: Big data / Marketing / Bibliometric review / Volume of production

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