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Subject: Marketing Público Year: 2015 Document Type: Artículo

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Title: Movilidad urbana: ¿cómo definir un sistema de transporte público colectivo (SITP), en Bogotá,D.C. Colombia / Urban mobility: how to define a joint public transport system in Bogota DC -SITP- Colombia
Author: Duarte Vega, Crispiniano
Language: Español
Repository: 75
Subject: Accesibilidad / Gobernabilidad / Transporte / Colectivo / Público / Movilidad / Subjetividad / Bogotá. / Accessibility / Governance / Transportation / Collective / Public / Mobility / Subjectivity / Bogota

Acceder
Title: Satisfaction with higher education: critical data for student development?
Author: Machado, M. L. / Silva, R. / Magalhães, A. / Sá, M. J.
Language: Inglés
Repository: 73
Subject: Higher education policy/development / Marketing / Student experience / Student to staff feedback / Widening access/participation

Acceder
Title: Buyer-seller conflict and cooperation in marketing channels: port wine distribution
Author: Crespo de Carvalho, J. / Sequeira, L.
Language: Inglés
Repository: 73
Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: Addressing environmental, financial and social sustainability in the management of higher education quality
Author: dos Santos Martins, H. / Loureiro, S. M. C. / Amorim, M.
Language: Inglés
Repository: 73
Subject: Marketing / Recruitment / Financial management / Quality assurance / Student retention / Faculty development / Course design / Pedagogy / Institutions of higher education / Service quality / Environmental sustainability / Financial sustainability / Social sustainability / Quality management / Higher education quality / Literature review / Critical success factors / CSFs

Acceder
Title: El consumo socialmente responsable en el mercado colombiano / The socially responsible consumption in the Colombian market
Author: Pascual del Riquelme Martínez, María Isabel / Peñalosa Otero, Mónica Eugenia / López Célis, Diana María
Language: Español
Repository: 75
Subject: Consumo responsable / Responsabilidad social / Mercadeo / Comunicación / Mercado colombiano / Responsible Consumption / Social Responsibility / Marketing / Communication / Colombian Market.

Acceder
Title: Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente / Competitive analysis by automotive repair shops, using customer perceived value
Author: Baby Moreno, Jaime / Uribe Arango, Juan Fernando
Language: Español
Repository: 15
Subject: Marketing / customer perceived value / cpv / competitive analysis / market opportunities / automotive repair and maintenance shops / vehicles / M31 / L62 / valor percibido por el cliente / vpc / análisis competitivo / oportunidades de mercado / taller automotriz / vehículos
Title: Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo / Brand personality of Business Schools in Chile: Model proposal
Author: Araya-Castillo, Luis / Escobar-Farfan, Manuel Antonio
Language: Español
Repository: 15
Subject: Marketing / Brand Personality / Business Schools / Theoretical Model / Personality Traits / Chile / Personalidad de Marca / Escuelas de Negocios / Modelo Teórico / Rasgos de Personalidad / Chile. / M300 / M310 y M370
Title: Análisis de la actividad en redes sociales de marcas del sector moda como herramienta de social commerce
Author: Sánchez Casado, Noelia / Giraldo Cardona, Claudia Marcela
Language: Español
Repository: 72
Subject: Marcas / Redes sociales / Social commerce / Marketing / Social network sites / Brands

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