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73 (2)

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Author

Caetano, Gonçalo Miguel Ribeiro de Sá Pereira (1)
Martins, Rúben Alexandre Lourenço (1)

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Football (2)
Futebol (2)
Marketing (2)
Adeptos (1)
Clubes de futebol (1)
Clubes portugueses de futebol (1)
Communication strategies (1)
Comportamento do consumidor (1)
Consumer behavior (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)

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2020 (2)
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Subject: Marketing Público Subject: Football Year: 2020

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1-2 from 2 results (0.009 seconds)

Title: The effect of football sponsorship in fans purchase intention: an application to beer products
Author: Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language: Inglés
Repository: 73
Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Comunicação no futebol português: o caso do Sport Lisboa e Benfica e Sporting Clube de Portugal no Instagram
Author: Martins, Rúben Alexandre Lourenço
Language: Portugués
Repository: 73
Subject: Estratégias de comunicação / Futebol / Clubes de futebol / Redes sociais online / Instagram / Adeptos / Marketing / Online social networks / Communication strategies / Football / Supporters / Sponsor / Sports marketing / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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