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Repository
73
(3)
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Author
Correia, Liliane Patrícia Lopes
(1)
Monteiro, Rita Quintanilha Mendonça Fernandes
(1)
Santos, Daniela Portugal dos
(1)
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Marketing
(3)
Online
(3)
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Rede social
(2)
Adaptação
(1)
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2017
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Subject:
Marketing Público
Subject:
Catálogo Online
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Title:
The effect of company responses to social media negative word of mouth: a text mining approach
Author:
Correia, Liliane Patrícia Lopes
Language:
Inglés
Repository:
73
Subject:
NWOM
/
Response satisfaction
/
Online
/
Consumer behaviour
/
Satisfação de resposta
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Satisfação do cliente
/
Rede social
/
M31
/
M38
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influence of online social media platforms on the choice of restaurants
Author:
Santos, Daniela Portugal dos
Language:
Inglés
Repository:
73
Subject:
Online
/
Social media
/
Restaurant selection
/
Marketing
/
Rede social
/
Marketing eletrónico
/
Indústria da restauração
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Adesão por parte de Digital Immigrants à nova era digital
Author:
Monteiro, Rita Quintanilha Mendonça Fernandes
Language:
Portugués
Repository:
73
Subject:
Gestão de marketing
/
Comunicação
/
Tecnologia digital
/
Adaptação
/
Consumidor
/
Literacia digital
/
Digital immigrants
/
Digital natives
/
Digital
/
Online
/
Communication
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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