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Title: O social media marketing na indústria musical : case-study Miley CyrusAuthor: Matias, Rafael Filipe ParreiraLanguage: PortuguésRepository: 73
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Title: An integrated communication plan for herdade dos ArrochaisAuthor: Antão, Raquel RodriguesLanguage: InglésRepository: 73Subject: Marketing / Comunicação / Sector vinhos / Marketing digital / Communication / Wine sector / Digital marketing
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Title: Humor in marketing as a success factor: the case of MEOAuthor: Boleto, Ana Raquel SoeiroLanguage: PortuguésRepository: 73Subject: Marketing / Comunicação / Publicidade / Humor / Communication / Advertising
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Title: A transformação do mercado publicitário com a chegada das redes sociaisLanguage: PortuguésRepository: 73Subject: Comunicação / Hábitos de consumo / Redes sociais / Publicidade / Marketing / Communication / Consumer habits / Social networking / Advertising
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Title: Desarrollo del plan de marketing de la revista DircomAuthor: Arciniegas Arcila, Laura JimenaLanguage: EspañolRepository: 60
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Title: Un modelo de pensamiento estratégico para favorecer la gestión del cambio en las organizaciones / A model of strategic thinking to support the management of change in organizationsAuthor: Blázquez Manzano, AlbertoLanguage: EspañolRepository: 15Subject: Business Administration / dominant logic / firm employment decisions / promotions / human resources / employee relations / change management / Business Administration and Business Economics / Marketing / Accounting / Economic Development / Technological Change / Growth / Personnel Economics / Administración / Gerencia / lógica dominante / estrategia de empleo de la empresa / promociones / recursos humanos / desarrollo humano / gestión de cambio
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Title: Kame Kame House S.A.SLanguage: EspañolRepository: 40Subject: Educación física / Mercadeo / Microempresas / Marketing / Micro businesses / Physical education
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Title: Comunicação integrada e redes sociais: uma questão de influênciaAuthor: Lourenço, Patrícia ValeLanguage: PortuguésRepository: 73Subject: Comunicação integrada / Marca / Redes sociais / Públicos / Marketing / Integração / Sinergias / Integrated marketing communications / Brand / Social networks / Audiences / Integration / Synergies
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Title: Lovemarks. Las claves por las que Apple se ha convertido en la marca que más pasiones levantaAuthor: Maura Alemany, JuanLanguage: EspañolRepository: 18
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Title: El smartphone y sus implicaciones de marketing y antropológicas: la situación de España respecto al entorno internacionalAuthor: Ortega Muñoz, ArmoníaLanguage: EspañolRepository: 18
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