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Repository
73
(3)
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Author
Lopes, Cristiana Matos
(1)
Mendes, Sara Vaz de Barros Nunes
(1)
Pinto, Inês Ferreira Lourenço
(1)
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Subject
Marketing
(3)
Portugal
(3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
Brand loyalty
(1)
Club identity
(1)
Clube desportivo
(1)
Comportamento do consumidor
(1)
Consumo
(1)
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2018
(3)
2020
(3)
2017
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2019
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Subject:
Marketing
Subject:
Portugal
Year:
2020
Year:
2018
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Title:
I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fans
Author:
Lopes, Cristiana Matos
Language:
Inglés
Repository:
73
Subject:
Brand loyalty
/
Club identity
/
Sports fans
/
Willingness to sacrifice
/
Sport Lisboa e Benfica
/
Marketing
/
Clube desportivo
/
Fã
/
Identidade coletiva
/
Fidelidade à Marca
/
Sacrifício
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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