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Repository
73
(8)
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Author
Castro, Beatriz Margarida Trindade Almiro de Menezes e
(1)
Davcik, N.
(1)
Francisco, Ana Rita Belo Pereira
(1)
Marques, André Mendes
(1)
Marques, Maria Inês Lameiras
(1)
Paiva, Maria Leonor Nogueira de
(1)
Ramos, M.
(1)
Sequeira, N.
(1)
Sharma, P.
(1)
Silva, Ana Teresa Nunes Biscaia Correia da
(1)
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Subject
Marketing
(8)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(4)
Trabalho de projeto
(2)
Análise de dados
(1)
Beer sector
(1)
Brand
(1)
Business to business
(1)
Cerveja
(1)
Communications Plan
(1)
Community engagement
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2016
(8)
2019
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2017
(5)
2015
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Subject:
Marketing
Year:
2019
Year:
2016
Language:
Inglés
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Title:
The role of social media marketing in the decision making process affecting portuguese consumers considering the horeca business segment
Author:
Castro, Beatriz Margarida Trindade Almiro de Menezes e
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Tomada de decisão
/
Rede social
/
Web 2.0
/
Indústria hoteleira
/
Estudo de casos
/
Online Social Networks
/
HORECA
/
Decision Making Process
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
A communication plan for a portuguese luxury multibrand: Stivali
Author:
Paiva, Maria Leonor Nogueira de
Language:
Inglés
Repository:
73
Subject:
Luxury
/
Communications Plan
/
Marketing Communications
/
Stivali
/
Marketing
/
Indústria de produtos de luxo
/
Comunicação estratégica
/
Plano de marketing
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author:
Marques, Maria Inês Lameiras
Language:
Inglés
Repository:
73
Subject:
Online brand engagement
/
Community engagement
/
Negative brand engagement
/
Online communities
/
Marketing
/
Marca
/
Engagement
/
Satisfação do cliente
/
Comunidade virtual
/
Identidade de grupo
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Marketing persona formulation and content strategy analysis for PHC Software, SA
Author:
Francisco, Ana Rita Belo Pereira
Language:
Inglés
Repository:
73
Subject:
Estratégias de marketing
/
Marketing eletrónico
/
Motivação do consumidor
/
Ferramentas estratégicas
/
Trabalho de projeto
/
Marketing
/
Personas
/
Marketing content
/
PHC Software
/
Conteúdo de Marketing
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author:
Marques, André Mendes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Strategic marketing
/
Beer sector
/
Estratégias
/
Marketing estratégico
/
Cerveja
Acceder
Title:
Marketing resources, performance, and competitive advantage: a review and future research directions
Author:
Davcik, N.
/
Sharma, P.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Resources
/
Performance
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Unveiling the features of successful ebay sellers of smartphones: a data mining sales predictive model
Author:
Silva, Ana Teresa Nunes Biscaia Correia da
Language:
Inglés
Repository:
73
Subject:
Online sales
/
EBay sellers
/
DATA MINING
/
Smartphones
/
Marketing
/
Data analysis
/
Gestão internacional
/
Venda
/
Comércio eletrónico
/
Telemóvel
/
Análise de dados
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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