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Subject: Marketing Year: 2019 Document Type: Artículo

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Title: La influencia del estilo parental en las intenciones de compra en el consumidor infantil / The influence of parental style on purchasing intentions in the child consumer
Author: Giraldo Pérez, Wilson / OTERO GÓMEZ, MARÍA CRISTINA
Language: Español
Repository: 57
Subject: Child consumer / Parental style / Purchase intention / Marketing / Consumidor infantil / Estilo parental / Intención de compra
Title: El marketing, elemento diferenciador en los servicios profesionales de los estudiantes de Contaduría Pública de la Corporación Universitaria de la Costa, CUC
Author: Jiménez Díaz, Joseduardo
Language: Español
Repository: 57
Subject: Marketing / Productividad / Competitividad / Entrenamiento / Responsabilidad / Profesional

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Title: El mercadeo en un contexto de responsabiilidad social empresarial en las cooperativas de la ciudad de Barranquilla
Author: Jiménez Díaz, Jose Eduardo
Language: Español
Repository: 57
Subject: Responsabilidad Social Empresarial / Marketing / Cooperativas / Medio Ambiente / Consumidor

Acceder
Title: Main gamification concepts: a systematic mapping study
Author: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.
Language: Inglés
Repository: 73
Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science

Acceder
Title: Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author: Loureiro, S. M. C. / Guerreiro, J. / Eloy, S. / Langaro, D. / Panchapakesan, P.
Language: Inglés
Repository: 73
Subject: Virtual reality / Simulated realities / Marketing / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

Acceder
Title: Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author: Amado, A. / Cortez, P. / Rita, P. / Moro, S.
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Literature analysis / Research trends / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Análisis del diseño de packaging de juguete educativo, mediante neuromarketing / Analysis of educational toy packaging design, through neuromarketing.
Author: Juárez Varón, David / Tur-Viñes, Victoria / Mengual Recuerda, Ana
Language: Español
Repository: 75
Subject: Marketing / Neurociencias / Neurodisciplinas / Neuromarketing. / Neurosciences / Neurodisciplines

Acceder
Title: Marketing resources, performance, and competitive advantage: a review and future research directions
Author: Davcik, N. / Sharma, P.
Language: Inglés
Repository: 73
Subject: Marketing / Resources / Performance / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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