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Repository
73
(7)
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Author
Boleto, Ana Raquel Soeiro
(1)
Oliveira, Joaquim Jorge Paulino de
(1)
Resende, Rita
(1)
Santos, João Pedro
(1)
Santos, Lucy Rosa
(1)
Sequeira, Nuno
(1)
Silva, Daniela Duarte da
(1)
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Subject
Marketing
(7)
Adepto
(1)
Advertising
(1)
Blogs
(1)
Buying
(1)
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(1)
Comportamento do consumidor
(1)
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(1)
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2012
(7)
2013
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Subject:
Marketing
Year:
2013
Year:
2012
Repository:
73
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Title:
A influência do Blogue Marketing no processo de tomada de decisão das consumidoras de produtos cosméticos
Author:
Resende, Rita
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Blogs
/
Comportamento do consumidor
/
Recomendação online
/
Consumer behaviour
/
Online recommendation
Acceder
Title:
Relevância do marketing relacional no mercado escolar nacional de lápis de cor: o caso da marca Faber-Castell
Author:
Oliveira, Joaquim Jorge Paulino de
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Marketing relacional
/
Confiança
/
Diferenciação
/
Relational Marketing
/
Trust
/
Differentiation
Acceder
Title:
Pegada económico-social dos sistemas de inovação em rede: o caso da Brisa Inovação e Tecnologia
Author:
Sequeira, Nuno
Language:
Portugués
Repository:
73
Subject:
Reputação
/
Personalidade corporativa
/
Inovação
/
Marketing
Acceder
Title:
O seu sofá no estádio do futuro: tecnologia – revolucionando a experiência do adepto
Author:
Santos, João Pedro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Patrocínio
/
Futebol
/
Estádio
/
Tecnologia
/
Adepto
/
Experiência
/
Sponsorship
/
Football
/
Stadium
/
Technology
/
Fan
/
Experience
Acceder
Title:
Do hipermercado ao comércio de proximidade: o caso de estudo Amanhecer
Author:
Santos, Lucy Rosa
Language:
Portugués
Repository:
73
Subject:
Gestão
/
Marketing
/
Estratégia
/
Marca de distribuidor
/
Management
/
Strategy
/
Private label
Acceder
Title:
Online buying behavior for entertainment products
Author:
Silva, Daniela Duarte da
Language:
Inglés
Repository:
73
Subject:
Internet
/
Buying
/
Marketing
/
Entertainment
/
Compra
/
Entretenimento
Acceder
Title:
Humor in marketing as a success factor: the case of MEO
Author:
Boleto, Ana Raquel Soeiro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Comunicação
/
Publicidade
/
Humor
/
Communication
/
Advertising
Acceder
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