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Subject: Marketing Year: 2007

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Title: MORFOLOGÍA Y MARKETING URBANO – CIUDAD DE BOGOTÁ
Author: Pinedo López, Jhon
Language: Español
Repository: 40
Subject: Marketing / Infraestructura / Equipamientos / Movilidad / Bogotá / Infrastructure / Equipments / Mobility

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Title: Bibliotecas universitárias: semear hoje para colher amanhã
Author: Amante, Maria João
Language: Portugués
Repository: 73
Subject: Ensino Superior / Marketing / Bibliotecas universitárias / Docentes / Alunos / Colaboração / Parceria / Bibliotecários

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Title: Imagem da banca: análise empírica de determinantes e efeitos
Author: Vilar, Emilio Távora
Language: Portugués
Repository: 73
Subject: Imagem / Banca / Marketing / Satisfação / Fidelidade / Image / Bank / Satisfaction / Loyalty

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Title: Determinação dos Segmentos de Mercado Prioritários: Uma Metodologia para Destinos Turísticos
Author: Águas, Paulo Manuel Roque
Language: Portugués
Repository: 73
Subject: Marketing / Segmentação de mercado / Gestão de portfolio / União Europeia / Target marketing / Turismo / Market segmentation / Market targeting / Portfolio management / Tourism / European Union

Acceder
Title: New technologies in marketing: the special case of Buzz Marketing
Author: Pérez Ruz, Jordi
Language: Inglés
Repository: 18
Subject: Màrqueting / Publicitat de boca en boca / Comunicació en màrqueting / Marketing / Publicidad de boca en boca / Comunicación en marketing / 65 - Gestió i organització. Administració i direcció d'empreses. Publicitat. Relacions públiques. Mitjans de comunicació de masses

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