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Title:
Formulación de estrategias de marketing para el posicionamiento de la marca “Tunja Ciudad de Origen” a través de referentes internacionales de marcas territorio exitosas
Author:
Daza Reina, Camila
/
Martínez González, Laura Alejandra
Language:
Español
Repository:
40
Subject:
Marketing territorial
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Manual de Marca
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Brief de Marca
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Marketing estratégico
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Estrategias de comunicación
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Branding
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Territorial Marketing
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Brand manual
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Brand Brief
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Communication strategies
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