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Repository
73
(3)
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Author
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
Pontes, Alexandre Pamplona Ramos de Oliveira
(1)
Silva, Teresa Baeta da
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
M310
(3)
Marketing
(3)
Portugal
(3)
Domínio/Área Científica::Ciências Sociais
(2)
M370
(2)
Artista
(1)
Artistas independentes
(1)
Avaliação da qualidade
(1)
Canais de comunicação
(1)
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Year
2018
(2)
2019
(2)
2017
(1)
2020
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2021
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Subject:
Marketing
Subject:
M310
Subject:
Portugal
Document Type:
Tesis
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3
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Title:
The effect of football sponsorship in fans purchase intention: an application to beer products
Author:
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sponsorship
/
Portuguese clubs
/
Portuguese beer brands
/
Consumer behavior
/
Purchase intention
/
Futebol
/
Patrocínio
/
Clubes portugueses de futebol
/
Marcas portuguesas de cerveja
/
Intenção de compra
/
Marketing
/
Estratégias de marketing
/
Marca
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Independent music artists and their access to distribution and communication channels
Author:
Pontes, Alexandre Pamplona Ramos de Oliveira
Language:
Inglés
Repository:
73
Subject:
Recorded music indutry
/
Communication Channels
/
Distribution Channels
/
Indepent artists
/
Marketing
/
Mercado da música
/
Tecnologia digital
/
Indústria da comunicação
/
Rede de comunicação
/
Artista
/
Portugal
/
Indústria musical
/
Canais de comunicação
/
Canais de distribuição,
/
Artistas independentes
/
Domínio/Área Científica::Ciências Sociais
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Digital strategy in master programs in management in Portugal
Author:
Silva, Teresa Baeta da
Language:
Inglés
Repository:
73
Subject:
Management
/
Higher education marketing
/
Masters in management in Portugal
/
Master programs in management
/
Marketing strategy in higher education in Portugal
/
Digitalization in universities and institutions
/
Social Media
/
Digital
/
Globalization
/
Internet
/
Quality evaluation and mobile business
/
ICT Management
/
Gestão
/
Marketing
/
Ensino superior
/
Digitalização
/
Rede social
/
Avaliação da qualidade
/
Globalização
/
Portugal
/
Domínio/Área Científica::Ciências Sociais
/
M100
/
M150
/
M160
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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