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73 (1)

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Nobre, Pedro Augusto Albano (1)

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Subject: Marketing Subject: Luxury Year: 2020 Repository: 73 Document Type: Tesis

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Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author: Nobre, Pedro Augusto Albano
Language: Inglés
Repository: 73
Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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