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Subject: Marketing Subject: Desporto Year: 2016 Year: 2015

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Title: The role of Benfica TV: case study
Author: Calqueiro, Diogo de Barros Costa Santos
Language: Inglés
Repository: 73
Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport

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Title: O patrocínio desportivo: ativação de marca e papel do consumidor
Author: Diogo, João Manuel Pimenta de Castro
Language: Portugués
Repository: 73
Subject: Marketing / Patrocínio / Desporto / Marca / Comportamento do consumidor / Sponsorship / Sponsor / Sports / Activation / Consumer / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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