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Title: Cómo ha transformado el marketing experiencial la decisión de compra del consumidorLanguage: EspañolRepository: 40Subject: Marketing / Experiencia / Consumidor / Comportamiento / Decisión de compra / experience / consumer / behavior / purchase decision / Planificación del mercadeo / Gestión de negocios / Mercadeo
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Title: Sensory marketing in health clubs: importance of the senses in acquisition, retention and cancellation of membershipsAuthor: Neves, Inês Tomás Francisco dasLanguage: InglésRepository: 73Subject: Sensory marketing / Health club memberships / Fitness industry / Decision making / Marketing sensorial / Inscrições em health clubs / Indústria do fitness / Tomada de decisão / Marketing / Estratégias de marketing / Prática desportiva / Exercício físico / Sensação / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z21 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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