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Repository
73
(3)
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Author
Guérin, Aude Louise
(1)
Ramos, M.
(1)
Rodrigues, Diana Balhote
(1)
Sequeira, N.
(1)
Syed Alwi, S. F.
(1)
Vinhas da Silva, R.
(1)
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Subject
Brand
(3)
Marketing
(3)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Marca
(2)
Business Administration
(1)
Business to business
(1)
Competitividade
(1)
Comportamento do consumidor
(1)
Corporate credibility
(1)
Corporate personality scale
(1)
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Year
2019
(3)
2015
(1)
2016
(1)
2018
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2020
(1)
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Tesis
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Inglés
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Subject:
Marketing
Subject:
Brand
Language:
Inglés
Year:
2019
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(0.012 seconds)
Title:
Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author:
Guérin, Aude Louise
Language:
Inglés
Repository:
73
Subject:
Identidade de marca
/
Competitividade
/
Estratégias de marketing
/
Marketing internacional
/
Gestão de empresas
/
França
/
Business Administration
/
Marketing
/
Brand
/
Marketing strategy
/
Gestão de Empresas
/
Marca
/
Domínio/Área Científica::Ciências Sociais
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Brand cynicism: start to develop a scale
Author:
Rodrigues, Diana Balhote
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand
/
Cynicism
/
Scale development
/
Marca
/
Valor da marca
/
Comportamento do consumidor
/
Valor moral
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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