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Subject: Marketing Subject: Banking Year: 2019

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Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

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Title: The relationships between portuguese banks and their customers in a recessionary context
Author: Pereira, H. / Salgueiro, M. F. / Nunes, P.
Language: Inglés
Repository: 73
Subject: Marketing / Relationship Marketing / Consumer Behavior / Crisis / Banking / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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