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Subject: Marketing Subject: Advertising Year: 2015

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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

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Title: Communication plan for Skittles
Author: Guimarães, Marta Barahona Simões da Fonseca
Language: Inglés
Repository: 73
Subject: Candies / Skittles / Sugar / Marketing / Communication / Communication plan / Advertising / Marketing de produtos / Estratégias de comunicação / Marca comercial / Açúcar / Publicidade / Concorrência / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traços
Author: Anselmo, Inês Catarina Manta
Language: Portugués
Repository: 73
Subject: Psicologia social / Perceção social / Cognição / Psicologia do consumo / Marketing / Publicidade / Social psychology / Social perception / Cognition / Advertising

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Title: PLAN DE COMUNICACIÓN PARA LICOR 43 / PROMOTION PLAN FOR LICOR 43
Author: Cuadrado Sánchez, Gala
Language: Español
Repository: 72
Subject: Estudio de mercado / Market research / Publicidad / Advertising / Economía de la empresa / Business economics / Comercialización e Investigación de Mercados / Marketing

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Title: Marketing en Contexto, Influyendo en el Consumidor III Simposio de Investigación Ibagué
Author: Berbesi, Albeiro / Vargas Bacci, Martha Lucia
Language: Desconocido
Repository: 40
Subject: Estrategia / Mercadeo / Publicidad / Marketing / Strategy / Advertising

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