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Subject: Marketing Document Type: Tesis Year: 2007

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Title: Imagem da banca: análise empírica de determinantes e efeitos
Author: Vilar, Emilio Távora
Language: Portugués
Repository: 73
Subject: Imagem / Banca / Marketing / Satisfação / Fidelidade / Image / Bank / Satisfaction / Loyalty

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Title: Determinação dos Segmentos de Mercado Prioritários: Uma Metodologia para Destinos Turísticos
Author: Águas, Paulo Manuel Roque
Language: Portugués
Repository: 73
Subject: Marketing / Segmentação de mercado / Gestão de portfolio / União Europeia / Target marketing / Turismo / Market segmentation / Market targeting / Portfolio management / Tourism / European Union

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