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Subject: Marketing Document Type: Artículo Year: 2014

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Title: Addressing environmental, financial and social sustainability in the management of higher education quality
Author: dos Santos Martins, H. / Loureiro, S. M. C. / Amorim, M.
Language: Inglés
Repository: 73
Subject: Marketing / Recruitment / Financial management / Quality assurance / Student retention / Faculty development / Course design / Pedagogy / Institutions of higher education / Service quality / Environmental sustainability / Financial sustainability / Social sustainability / Quality management / Higher education quality / Literature review / Critical success factors / CSFs

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Title: Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose / Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito
Author: Baby Moreno, Jaime / Restrepo Ayala, Carlos Andrés
Language: Español
Repository: 15
Subject: Marketing / marketing / customer perceived value / CPV / SUV / competitive analysis / motor vehicles manufactures and dealers / market opportunities / L62 / M31 / valor percibido por el cliente / análisis competitivo / fabricantes y concesionarios de vehículos automotores / oportunidades de mercado.
Title: Gerenciando la Generación Y o el reto Millennials
Author: Gonzalez-Perez, Maria Alejandra / Mercado Percia, Heiner
Language: Español
Repository: 15
Subject: Business Administration and Business Economics / Marketing / Gestión de personal / Millennials / Generación Y / baby boomers / Generación X / Milénicos / M12 / Personnel Management
Title: “Histories and legends”. Route of museums in Cartagena de Indias, historical heritage of humanity, as a strategy of marketing destination. Initial assessment / “Historias y leyendas” ruta de museos como estrategia de marketing de destinos en cartagena de indias, ciudad patrimonio histórico de la humanidad. valoración inicial
Author: Bustillo Castillejo, María Cristina / Espriella Mendoza, Yesid de la
Language: Español
Repository: 60
Subject: Turismo cultural / Producto Turístico / Museos / Marketing / Historia / Leyendas / Patrimonio

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