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Repository
73
(6)
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Author
Cavalli, Federico
(1)
Cen Tao
(1)
Costa, Mariana Falcão Correia Cabral da
(1)
Lopes, Cristiana Matos
(1)
Mendonça, Filipe de Amaral Pedro Bota de
(1)
Pinto, Inês Ferreira Lourenço
(1)
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Subject
Marketing
(6)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(5)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
M31
(4)
Estratégias de marketing
(3)
Comportamento do consumidor
(2)
Gestão
(2)
Portugal
(2)
Store atmosphere
(2)
Adaptação de publicidade local
(1)
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Year
2017
(6)
2018
(6)
2020
(6)
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Tesis
(6)
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Inglés
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Subject:
Marketing
Language:
Inglés
Year:
2017
Year:
2020
Year:
2018
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6
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Title:
Food marketing guerrilla version: pratical case: Tritico, an Italian bakery
Author:
Cavalli, Federico
Language:
Inglés
Repository:
73
Subject:
Guerrilla marketing
/
Food and beverage marketing
/
Marketing strategy
/
Customer experience
/
Gestão
/
Marketing
/
PME Pequenas e Médias Empresas
/
Indústria de panificação
/
Estratégias de marketing
/
Comportamento do consumidor
/
Itália
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The factors influencing electronic trust and purchase intentions in online booking websites: a study of the portuguese consumer
Author:
Costa, Mariana Falcão Correia Cabral da
Language:
Inglés
Repository:
73
Subject:
Online booking websites
/
Marketing
/
Electronic trust
/
Purchase intentions
/
Página web
/
Turismo
/
Comportamento do consumidor
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
C12
/
M31
/
C Mathematical and quantitative methods
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
New trends in marketing: the impact in convenience store's atmosphere
Author:
Mendonça, Filipe de Amaral Pedro Bota de
Language:
Inglés
Repository:
73
Subject:
Retail
/
New trends in marketing
/
Store atmosphere
/
Conveniece store
/
Marketing
/
Lojas de conveniência
/
Diversidade
/
Decoração
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
An cross-culture study on the differences of advertising adaptation management
Author:
Cen Tao
Language:
Inglés
Repository:
73
Subject:
Advertisement
/
Hofstede´s theory
/
Cultural dimensions
/
Cross-culture advertisement
/
Marketing
/
Gestão
/
Marketing internacional
/
Análise transcultural
/
Estratégias de marketing
/
Publicidade
/
Teoria de Hofstede
/
Estudos transculturais
/
Adaptação de publicidade local
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fans
Author:
Lopes, Cristiana Matos
Language:
Inglés
Repository:
73
Subject:
Brand loyalty
/
Club identity
/
Sports fans
/
Willingness to sacrifice
/
Sport Lisboa e Benfica
/
Marketing
/
Clube desportivo
/
Fã
/
Identidade coletiva
/
Fidelidade à Marca
/
Sacrifício
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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