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Subject: Marketing Language: Inglés Document Type: Preprint

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Title: Predictive model for detecting customer’s purchasing behavior using data mining
Author: Amelec, Viloria / Li, Jin / García Guiliany, Jesús Enrique / De la Hoz, Boris
Language: Inglés
Repository: 57
Subject: Predictive model / Estimation / Marketing / Data mining / Linear / Multiple regression

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Title: Big data marketing during the period 2012–2019: a bibliometric review
Author: Amelec, Viloria / Vargas, Jesús / García Cali, Ernesto / Martínez Sierra, David / Perdomo Villalobos, Alexandra / Redondo Bilbao, Osman Enrique / Mercado Sarmiento, Alberto Enrique / Hernández Palma, Hugo
Language: Inglés
Repository: 57
Subject: Big data / Marketing / Bibliometric review / Volume of production

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