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Title: Celebrity profiling on twitter using sociolinguistic features notebook for PAN at CLEF 2019Author: Moreno-Sandoval L.G. / Puertas E. / Plaza-Del-Arco F.M. / Pomares-Quimbaya A. / Alvarado-Valencia J.A. / Alfonso Ureña-López L.Language: InglésRepository: 61Subject: Author profiling / Celebrity profiling / Computational linguistic / Natural language processing / Socio-linguistic feature / Twitter / User profiling / Classification (of information) / Computational linguistics / Decision making / Marketing / Natural language processing systems / Social networking (online) / Linguistic features / Linguistics
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Title: Predictive model for detecting customer’s purchasing behavior using data miningAuthor: Amelec, Viloria / Li, Jin / García Guiliany, Jesús Enrique / De la Hoz, BorisLanguage: InglésRepository: 57Subject: Predictive model / Estimation / Marketing / Data mining / Linear / Multiple regression
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Title: Big data marketing during the period 2012–2019: a bibliometric reviewAuthor: Amelec, Viloria / Vargas, Jesús / García Cali, Ernesto / Martínez Sierra, David / Perdomo Villalobos, Alexandra / Redondo Bilbao, Osman Enrique / Mercado Sarmiento, Alberto Enrique / Hernández Palma, HugoLanguage: InglésRepository: 57Subject: Big data / Marketing / Bibliometric review / Volume of production
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Title: How do small companies sucessfully enter a new market : case study of Mojatu LimitedAuthor: Wanjiku, Jackson KinyanjuiLanguage: InglésRepository: 73
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Title: Experimental marketing practices leading to consumer loyalty in restaurant businessAuthor: Lekstutytė, AlinaLanguage: InglésRepository: 73
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Title: Blogs as a new tool of the communication mixAuthor: Revez, Catarina Sofia LeonorLanguage: InglésRepository: 73
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Title: Why qualified prospects decline timeshare sales presentations: a qualitative studyAuthor: Johannsen, Ana Mafalda GonçalvesLanguage: InglésRepository: 73Subject: Vacation ownership / Marketing / Qualified prospects / Off-premise contact
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Title: Olfactory purchases: how does scent influence the consumer's decision-making process?Author: Cardoso, Bárbara FilipaLanguage: InglésRepository: 73
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Title: A review of the literature on big data in marketing using text miningAuthor: Amado, Maria Alexandra AmorimLanguage: InglésRepository: 73Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura
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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
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