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Silva, Catarina Ferreira da
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Brand equity
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Subject:
Marcas
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Brands
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Portugués
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2014
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Title:
Qual o papel das marcas de fornecedor, no mercado de FMCG, com a crescente influência das marcas de distribuidor?
Author:
Silva, Catarina Ferreira da
Language:
Portugués
Repository:
73
Subject:
Marcas
/
Marcas de distribuição (MDD)
/
Marcas de fornecedor
/
FMCG
/
Estratégia
/
Love Brand
/
Brand equity
/
Brands
/
Private label
/
National brands
/
Strategy
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