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Subject: Marcas Subject: Atenção Language: Portugués

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Title: A importância de estar atento: a influência da atenção na utilização do condicionamento avaliativo para o estudo das atitudes face às marcas
Author: Pinto, Ruben dos Santos Martins
Language: Portugués
Repository: 73
Subject: Atitudes do consumidor / Marcas / Condicionamento avaliativo / Atenção / Consumer attitudes / Brands / Evaluative conditioning / Attention

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