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Repository
73
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Author
Silva, Catarina Fernandes da Costa e
(1)
Yuan Jing
(1)
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Subject
Brand love
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M310
(2)
Marca
(2)
Marketing
(2)
Adaptação
(1)
Brand experience
(1)
Brand personality
(1)
China
(1)
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2019
(2)
2022
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2020
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Subject:
Marca personal
Year:
2022
Repository:
73
Language:
Inglés
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Title:
How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement
Author:
Yuan Jing
Language:
Inglés
Repository:
73
Subject:
Brand personality
/
Brand experience
/
Brand love
/
Product involvement
/
Marketing
/
Marca
/
Comportamento do consumidor
/
Satisfação do consumidor
/
Tomada de decisão
/
China
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A comparison on the perception of brand love: developed economies vs emerging economies
Author:
Silva, Catarina Fernandes da Costa e
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Emerging economies
/
Developed economies
/
Corporate social responsability
/
Economia emergente
/
Economias desenvolvidas
/
Responsabilidade social das empresas
/
Marketing
/
Marca
/
Estratégias de marca
/
Adaptação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
F6
/
M140
/
M160
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
F International economics
Acceder
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