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Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyaltyAuthor: Menezes, Inês FurtadoLanguage: InglésRepository: 73Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: With or without emoji?: impact of the use of emojis on online service booking on consumer perceptionAuthor: Xavier, Sílvia Cristina do CarmoLanguage: InglésRepository: 73Subject: Computer mediated communication / Emoji / Booking services / Brand perception / Psicologia social / Preferência do consumidor / Comunicação interativa / Emoção / Texto electrónico / Marca / Domínio/Área Científica::Ciências Sociais::Psicologia / 2700 / 2750 / 3900 / 3920 / 2700 Communication systems / 3900 Consumer psychology
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Title: The impact of in-game advertising on brand recall and recognition within non-linear video gamesAuthor: André, Diogo Gonçalves CalvoLanguage: InglésRepository: 73
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Title: Effects of corporate social responsibility in Portuguese food retail own brands' trust: Millennials vs. Generation X perceptionsAuthor: Cereja, Catarina GomesLanguage: InglésRepository: 73Subject: Social corporate responsibility / Brand trust / Generations / Food retail / Responsabilidade social das empresas / Indústria alimentar / Venda a retalho / Marca / Geração / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M14 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How college students in China view brand experience, brand personality and brand love: moderate effect of product involvementAuthor: Yuan JingLanguage: InglésRepository: 73Subject: Brand personality / Brand experience / Brand love / Product involvement / Marketing / Marca / Comportamento do consumidor / Satisfação do consumidor / Tomada de decisão / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Content marketing and beauty and cosmetic brands' strategyAuthor: Figueiredo, Sara Lopes de CamposLanguage: InglésRepository: 73Subject: Content marketing / Digital influencer / Social media / Beauty and cosmetics brands / Gestão internacional / Indústria cosmética / Marketing digital / Rede social / Estratégias de marketing / Modelos de negócio / Tecnologia / Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Brand hate: a constructivist grounded theory approachAuthor: Pereira, José António MonteiroLanguage: InglésRepository: 73Subject: Brand hate / Emotions / Consumer-brand relationships / Anti-branding communities / Ódio à marca / Emoção / Relacionamento entre consumidores e marcas / Comunidades anti-marca / Marketing / Marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / D91 / D Microeconomics / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: A comparison on the perception of brand love: developed economies vs emerging economiesLanguage: InglésRepository: 73Subject: Brand love / Emerging economies / Developed economies / Corporate social responsability / Economia emergente / Economias desenvolvidas / Responsabilidade social das empresas / Marketing / Marca / Estratégias de marca / Adaptação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / F6 / M140 / M160 / M Business administration and business economics - Marketing - Accounting - Personnel economics / F International economics
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