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73 (3)

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Author

Anes, Paulo Jorge Padrão (1)
Bilro, Ricardo Jorge Godinho (1)
Teixeira, Diana Von-Haff Lopes (1)

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Marca (3)
Estratégias de marketing (2)
Brand (1)
Brand advocacy (1)
Brand interest (1)
Communication (1)
Comportamento do consumidor (1)
Comunicação (1)
Comunicação estratégica (1)
Consumer-brand engagement (1)

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2018 (3)
2021 (3)
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Subject: Marca personal Year: 2018 Year: 2021 Repository: 73 Language: Inglés

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Title: Spatio-temporal distribution analysis of brand interest in social networks
Author: Teixeira, Diana Von-Haff Lopes
Language: Inglés
Repository: 73
Subject: Topic modelling / Topics evolution / Brand interest / Spatio-temporal analysis / Topic analysis / Social networks / Rede social / Marca / Consumidor / Text mining / Framework / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias

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Title: Case study: the market is calling for Biolage R.A.W
Author: Anes, Paulo Jorge Padrão
Language: Inglés
Repository: 73
Subject: Green Marketing / Marketing Strategy / Communication / Brand / Estratégias de marketing / Comunicação estratégica / Marketing de produtos / Estudo de casos / Trabalho de projeto / Marketing Verde / Comunicação / Estratégia de Marketing / Marca / Domínio/Área Científica::Ciências Sociais

Acceder
Title: The role of consumer-brand engagement in a digital marketing era
Author: Bilro, Ricardo Jorge Godinho
Language: Inglés
Repository: 73
Subject: Consumer-brand engagement / Brand advocacy / Stimuli of experience / Emotions / Marketing eletrónico / Estratégias de marketing / Comportamento do consumidor / Marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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