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73
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Freitas, Ana Teresa da Graça
(1)
Quinteiro, Vânia De Carvalho Victor
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Subject
Marca
(2)
Advertising
(1)
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(1)
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Consumer Psychology
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Multidimensional Scaling
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2008
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Subject:
Marca personal
Year:
2008
Document Type:
Tesis
Repository:
73
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Title:
Marca produto e marca serviço: projecto de reposicionamento de duas marcas
Author:
Quinteiro, Vânia De Carvalho Victor
Language:
Portugués
Repository:
73
Subject:
Marca
/
Gestão de Marca
/
Psicologia do Consumidor
/
Reposicionamento
/
Brand
/
Brand management
/
Consumer Psychology
/
Repositioning
Acceder
Title:
O impacto da publicidade no posicionamento: uma aplicação no mercado de desodorizantes
Author:
Freitas, Ana Teresa da Graça
Language:
Portugués
Repository:
73
Subject:
Posicionamento
/
Publicidade
/
Marca
/
Multidimensional Scaling
/
Positioning
/
Trade-Mark
/
Advertising
Acceder
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