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Correia, Liliane Patrícia Lopes (1)

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M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Marca comercial Repository: 73 Year: 2021 Year: 2020 Language: Inglés

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Title: The effect of company responses to social media negative word of mouth: a text mining approach
Author: Correia, Liliane Patrícia Lopes
Language: Inglés
Repository: 73
Subject: NWOM / Response satisfaction / Online / Consumer behaviour / Satisfação de resposta / Comportamento do consumidor / Marketing / Marca / Satisfação do cliente / Rede social / M31 / M38 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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