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Title: Plan de mercadeo para la empresa Servicios & Soluciones InformáticasAuthor: Suba-Zamora, Jeiny Ariadtna / Rios-Rodriguez, July Caterin / Gutierrez-Sanchez, Nelsy MireyaLanguage: DesconocidoRepository: 64Subject: Marketing / Promoción / Marca / Posicionamiento / Ventas / Cliente / Marketing - Empresas / Gestión de marketing / Publicidad / Promoción de ventas / Promotion / Brand / Positioning / Sales / Customer
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Title: Plan de mejora para aumentar las ventas en el establecimiento de comidas rápidas la berraquera en la ciudad de BogotáAuthor: Pinzon, Jair / Castaño-Sosa, Jason / Gomez-Meza, Pedro Antonio / Ramirez-Guzman, Fredy AlexanderLanguage: DesconocidoRepository: 64Subject: Marca / Ventas / Marketing Digital / Aplicaciones / Análisis conjunto (Marketing) / Marketing / Análisis de mercado / Gestión de marketing / Brand / Sales / Applications
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Title: Posicionamiento de marca de las asociaciones del sector lácteo en el municipio de Villapinzón – CundinamarcaLanguage: EspañolRepository: 40Subject: Asociacion / Posicionamiento / Marca / Rentabilidad / Competitividad / association / positioning / brand / cost effectiveness / competitiveness
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Title: A influência das marcas na rendibilidade do sistema bancário portuguêsLanguage: PortuguésRepository: 73Subject: Rendibilidade / Sistema bancário / Marca / Profitability / Banking system / Trademarks / Innovation / Inovação / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / G20 / L80 / O30 / G Financial economics / L Industrial organization / O Economic development, innovation, technological change, and growth
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Title: Plano de Negócios - Golden BerryAuthor: Frade, André Filipe GonçalvesLanguage: PortuguésRepository: 73
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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring the role of Portuguese brands' actions on social media on consumer engagementLanguage: PortuguésRepository: 73Subject: Firm-generated content / Consumer engagement / Social media / Brand fan pages / Estratégias de marketing / Comportamento do consumidor / Marketing eletrónico / Rede social / Marca / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M300 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Content marketing and beauty and cosmetic brands' strategyAuthor: Figueiredo, Sara Lopes de CamposLanguage: InglésRepository: 73Subject: Content marketing / Digital influencer / Social media / Beauty and cosmetics brands / Gestão internacional / Indústria cosmética / Marketing digital / Rede social / Estratégias de marketing / Modelos de negócio / Tecnologia / Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
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