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Repository
73
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Author
Cruz, Sara Catarina Pires Antunes
(1)
Xavier, Sílvia Cristina do Carmo
(1)
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Subject
2700
(2)
2700 Communication systems
(2)
2750
(2)
3900
(2)
3900 Consumer psychology
(2)
3920
(2)
Domínio/Área Científica::Ciências Sociais::Psicologia
(2)
Emoji
(2)
Marca
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3940
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2018
(2)
2019
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2021
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Subject:
Marca Institucional
Subject:
2750
Year:
2019
Repository:
73
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Title:
E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca
Author:
Cruz, Sara Catarina Pires Antunes
Language:
Portugués
Repository:
73
Subject:
Psicologia do comportamento
/
Consumidor
/
Sistema de comunicação
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Computer-mediated communication
/
Emoji
/
Attitudes towards the brand
/
Reservation intention
/
Online reviews
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
3940
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
Title:
With or without emoji?: impact of the use of emojis on online service booking on consumer perception
Author:
Xavier, Sílvia Cristina do Carmo
Language:
Inglés
Repository:
73
Subject:
Computer mediated communication
/
Emoji
/
Booking services
/
Brand perception
/
Psicologia social
/
Preferência do consumidor
/
Comunicação interativa
/
Emoção
/
Texto electrónico
/
Marca
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
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