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Repository
73
(3)
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Author
Correia, Liliane Patrícia Lopes
(1)
Raposo, David André Galrão
(1)
Teixeira, Diana Von-Haff Lopes
(1)
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Subject
Marca
(3)
Rede social
(3)
Consumidor
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
Advertising
(1)
Brand engagement
(1)
Brand interest
(1)
Brand love
(1)
Celebrity endorsement
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2019
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2021
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Subject:
Marca
Year:
2021
Year:
2019
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Inglés
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Title:
The effect of company responses to social media negative word of mouth: a text mining approach
Author:
Correia, Liliane Patrícia Lopes
Language:
Inglés
Repository:
73
Subject:
NWOM
/
Response satisfaction
/
Online
/
Consumer behaviour
/
Satisfação de resposta
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Satisfação do cliente
/
Rede social
/
M31
/
M38
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Spatio-temporal distribution analysis of brand interest in social networks
Author:
Teixeira, Diana Von-Haff Lopes
Language:
Inglés
Repository:
73
Subject:
Topic modelling
/
Topics evolution
/
Brand interest
/
Spatio-temporal analysis
/
Topic analysis
/
Social networks
/
Rede social
/
Marca
/
Consumidor
/
Text mining
/
Framework
/
Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias
Acceder
Title:
The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect
Author:
Raposo, David André Galrão
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Brand engagement
/
Digital marketing
/
Social media marketing
/
Youtube
/
Advertising
/
Influencers
/
Celebrity endorsement
/
Envolvimento com a marca
/
Marketing digital
/
Marketing em social media
/
Publicidade
/
Influenciadores
/
Endosso de celebridades
/
Estratégias de marketing
/
Rede social
/
Marca
/
Consumidor
/
Influência social
/
Psicologia positiva
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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