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73 (2)

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Albano, Pedro Alexandre Pina Caniço (1)
Menezes, Inês Furtado (1)

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Marca (2)
Rede social (2)
Brand Awareness (1)
Brand Loyalty (1)
Comportamento do consumidor (1)
Comércio eletrónico (1)
Consumidor (1)
Domínio/Área Científica::Ciências Sociais (1)
Electronic word-of-mouth (1)
Estratégias de marketing (1)

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Subject: Marca Year: 2018 Year: 2017 Year: 2019 Repository: 73

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Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author: Menezes, Inês Furtado
Language: Inglés
Repository: 73
Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: O impacto de reviews em formatos de vídeo VS. : texto na decisão de compra do consumidor
Author: Albano, Pedro Alexandre Pina Caniço
Language: Portugués
Repository: 73
Subject: Tomada de decisão / Consumidor / Marca / Rede social / Comércio eletrónico / Vídeo digital / Online reviews / Video review / Text reviews / Electronic word-of-mouth / Video reviews / Domínio/Área Científica::Ciências Sociais

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