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73 (2)

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Marques, Maria Inês Lameiras (1)
Pires, Sandra dos Santos (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marca (2)
Marketing (2)
Brand (1)
Brand loyalty (1)
Community engagement (1)
Comunidade virtual (1)
Emotional branding (1)
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Estratégias de marketing (1)

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Subject: Marca Subject: Marketing Year: 2017 Year: 2016 Language: Inglés

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1-2 from 2 results (0.009 seconds)

Title: Why storytelling is the future of branding
Author: Pires, Sandra dos Santos
Language: Inglés
Repository: 73
Subject: Brand / Brand loyalty / Emotional branding / Storytelling / Marketing / Estratégias de marketing / Marca / Trabalho emocional / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author: Marques, Maria Inês Lameiras
Language: Inglés
Repository: 73
Subject: Online brand engagement / Community engagement / Negative brand engagement / Online communities / Marketing / Marca / Engagement / Satisfação do cliente / Comunidade virtual / Identidade de grupo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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