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73
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Botelho, Gabriela Pamplona
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Silva, Ana Rita Fernandes da
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Subject:
Marca
Subject:
Marketing
Year:
2014
Document Type:
Tesis
Language:
Portugués
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Title:
O papel da comunicação integrada de marketing na construção de valor para uma marca
Author:
Botelho, Gabriela Pamplona
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Marca
/
Comunicação integrada de marketing
/
Guaraná Kuat
/
Brand equity
/
Brand
/
Integrated marketing communication
Acceder
Title:
City branding: Lisboa
Author:
Silva, Ana Rita Fernandes da
Language:
Portugués
Repository:
73
Subject:
Marca
/
Marketing
/
Marketing turístico
/
Estratégia de marca
/
Destination branding
/
City branding
/
Brand framework
/
Região Lisboa
/
Brand marketing
/
Tourism marketing
/
Brand strategy
/
Lisbon
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