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Subject: Marca Year: 2007

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Title: The perception of active listening practice on social networks as a determinant of brand engagement
Author: Pina, Lídia Silveira
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Consumidor / Marca / Rede social / Consumer-brand relationship / Social networks / Online consumer brand engagement / Active listening / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: O impacto da publicidade no posicionamento: uma aplicação no mercado de desodorizantes
Author: Freitas, Ana Teresa da Graça
Language: Portugués
Repository: 73
Subject: Posicionamento / Publicidade / Marca / Multidimensional Scaling / Positioning / Trade-Mark / Advertising

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Title: Correlación entre dimensiones de personalidad de marca y la marca emocional
Author: Saavedra Torres, José Luis / Colmenares, Oscar / Pirela, José Luis
Language: Español
Repository: 15
Subject: Brand / brand personality / emotional branding / personality features. / Marca / personalidad de marca / marca emocional / rasgos de personalidad.
Title: Impacto de las promociones en el brand equity y en la preferencia de marca
Author: Peña García, Ana María
Language: Español
Repository: 21
Subject: Impacto / Promociones / Marca / Mercadeo / Preferencias de los consumidores - Estudio de casos / Comportamiento del consumidor - Investigaciones / Consumidores - Investigaciones

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