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73 (2)

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Author

Caetano, Gonçalo Miguel Ribeiro de Sá Pereira (1)
Diogo, João Manuel Pimenta de Castro (1)

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Comportamento do consumidor (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marca (2)
Marketing (2)
Patrocínio (2)
Sponsorship (2)
Activation (1)
Clubes portugueses de futebol (1)
Consumer (1)
Consumer behavior (1)

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Subject: Marca Subject: Sponsorship Repository: 73

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Title: The effect of football sponsorship in fans purchase intention: an application to beer products
Author: Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language: Inglés
Repository: 73
Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: O patrocínio desportivo: ativação de marca e papel do consumidor
Author: Diogo, João Manuel Pimenta de Castro
Language: Portugués
Repository: 73
Subject: Marketing / Patrocínio / Desporto / Marca / Comportamento do consumidor / Sponsorship / Sponsor / Sports / Activation / Consumer / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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