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Repository
73
(3)
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Author
Menezes, Inês Furtado
(1)
Pereira, Joana Cardoso Fava Reis
(1)
Santos, Joana Fonseca dos
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
M31
(3)
M37
(3)
Marca
(3)
Marketing
(3)
Consumidor
(2)
Brand Awareness
(1)
Brand Loyalty
(1)
Brand love
(1)
Communication
(1)
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Year
2018
(3)
2017
(2)
2019
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Tesis
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Subject:
Marca
Subject:
Marketing
Subject:
M37
Language:
Inglés
Document Type:
Tesis
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Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Developling a communication strategy to enter the mariculture market
Author:
Pereira, Joana Cardoso Fava Reis
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Communication
/
Media
/
Fish
/
Mariculture
/
Estratégias de comunicação
/
Plano de marketing
/
Marca
/
Empresa de pesca
/
Consumidor
/
Trabalho de projeto
/
Estratégia
/
Comunicação
/
Maricultura
/
Peixe
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author:
Menezes, Inês Furtado
Language:
Inglés
Repository:
73
Subject:
Youtubers
/
Brand Awareness
/
Purchase Intention
/
Brand Loyalty
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Marca
/
Comportamento do consumidor
/
Lideres de opinião
/
Influência social
/
Reconhecimento da Marca
/
Intenção de Compra
/
Lealdade da marca
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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