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Repository

73 (2)

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Author

Coelho, Ana Margarida Narquel (1)
Yuan Jing (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M310 (2)
M390 (2)
Marca (2)
Brand (1)
Brand experience (1)
Brand love (1)
Brand personality (1)
China (1)

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2019 (2)
2020 (1)
2022 (1)

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Inglés (1)
Portugués (1)

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Subject: Marca Subject: M390 Subject: M310 Repository: 73

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Title: How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement
Author: Yuan Jing
Language: Inglés
Repository: 73
Subject: Brand personality / Brand experience / Brand love / Product involvement / Marketing / Marca / Comportamento do consumidor / Satisfação do consumidor / Tomada de decisão / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: A devoção do consumidor português da Geração Y pelas marcas de fast fashion
Author: Coelho, Ana Margarida Narquel
Language: Portugués
Repository: 73
Subject: Fast fashion / Devoção / Marca / Geração Y / Devotion / Brand / Y generation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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