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73 (2)

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Correia, Liliane Patrícia Lopes (1)
Raposo, David André Galrão (1)

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M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
Marca (2)
Rede social (2)
Advertising (1)
Brand engagement (1)
Brand love (1)
Celebrity endorsement (1)
Comportamento do consumidor (1)
Consumer behaviour (1)

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Subject: Marca Subject: M31 Document Type: Tesis Year: 2021

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Title: The effect of company responses to social media negative word of mouth: a text mining approach
Author: Correia, Liliane Patrícia Lopes
Language: Inglés
Repository: 73
Subject: NWOM / Response satisfaction / Online / Consumer behaviour / Satisfação de resposta / Comportamento do consumidor / Marketing / Marca / Satisfação do cliente / Rede social / M31 / M38 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect
Author: Raposo, David André Galrão
Language: Inglés
Repository: 73
Subject: Brand love / Brand engagement / Digital marketing / Social media marketing / Youtube / Advertising / Influencers / Celebrity endorsement / Envolvimento com a marca / Marketing digital / Marketing em social media / Publicidade / Influenciadores / Endosso de celebridades / Estratégias de marketing / Rede social / Marca / Consumidor / Influência social / Psicologia positiva / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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