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Pires, Sandra dos Santos
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Subject:
Marca
Subject:
Brand management
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Inglés
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2016
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Title:
Why storytelling is the future of branding
Author:
Pires, Sandra dos Santos
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand loyalty
/
Emotional branding
/
Storytelling
/
Marketing
/
Estratégias de marketing
/
Marca
/
Trabalho emocional
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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