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Title:
Personality, what else?: a importância da congruência em campanhas de marketing comerciais e sem fins lucrativos
Author:
Pereira, Daniela Sofia Correia
Language:
Portugués
Repository:
73
Subject:
Comportamento do consumidor
/
Publicidade
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Estratégias de marketing
/
Marca
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Celebrity endorsement
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Trait transference
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Advertising campaigns
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Personality congruence
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Profit
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Non-profit
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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3000
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3040
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3900
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3920
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3940
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3000 Social psychology
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3900 Consumer psychology
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