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73 (3)

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Author

Lindo, Maria Vitória Sá Quental de Melo (1)
Marques, Maria Inês Lameiras (1)
Menezes, Inês Furtado (1)

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Marca (3)
Comportamento do consumidor (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marketing (2)
Brand Awareness (1)
Brand Loyalty (1)
Community engagement (1)
Comunidade virtual (1)
Consumer motivations (1)
Engagement (1)

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2017 (3)
2019 (3)
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Subject: Marca Repository: 73 Year: 2017 Year: 2019 Language: Inglés

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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author: Marques, Maria Inês Lameiras
Language: Inglés
Repository: 73
Subject: Online brand engagement / Community engagement / Negative brand engagement / Online communities / Marketing / Marca / Engagement / Satisfação do cliente / Comunidade virtual / Identidade de grupo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: How gender affects the buying-decision process among consumers of luxury goods
Author: Lindo, Maria Vitória Sá Quental de Melo
Language: Inglés
Repository: 73
Subject: Luxury brands / Gender / Purchase intention / Consumer motivations / Comportamento do consumidor / Motivação do consumidor / Marca / Indústria de produtos de luxo / Género / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author: Menezes, Inês Furtado
Language: Inglés
Repository: 73
Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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