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Subject: Marca Repository: 73 Year: 2007

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Title: The perception of active listening practice on social networks as a determinant of brand engagement
Author: Pina, Lídia Silveira
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Consumidor / Marca / Rede social / Consumer-brand relationship / Social networks / Online consumer brand engagement / Active listening / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: O impacto da publicidade no posicionamento: uma aplicação no mercado de desodorizantes
Author: Freitas, Ana Teresa da Graça
Language: Portugués
Repository: 73
Subject: Posicionamento / Publicidade / Marca / Multidimensional Scaling / Positioning / Trade-Mark / Advertising

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