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Title: Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industryAuthor: Moura, Inês Filipa de SousaLanguage: InglésRepository: 73Subject: Gestão de marketing / Companhia aérea / Condições atmosféricas / Valor da marca / Criação de valor / Trabalho de projeto / Consumer engagement / Airlines / Atmospherics in-flight characteristics / Customer-to-customer interaction / Brand experience / Brand love / Co-creation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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