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Repository
73
(6)
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Author
Cabaço, Maria Rita Gonçalves Mendes Nunes
(1)
Costa, André Pinto da
(1)
Crespo, Maria Felício
(1)
Evangelista, Filipa Loja Gomes Ferreira
(1)
Martins, Inês Alexandra Henriques
(1)
Mendonça, Filipe de Amaral Pedro Bota de
(1)
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Subject
M31
(6)
M39
(6)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(5)
Comportamento do consumidor
(3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Marketing
(3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Gestão de marketing
(2)
Lojas de conveniência
(2)
New trends in marketing
(2)
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Year
2018
(6)
2019
(4)
2017
(2)
2020
(2)
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Tesis
(6)
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Inglés
(5)
Portugués
(1)
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Subject:
M39
Year:
2018
Repository:
73
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Title:
New trends in convenience stores
Author:
Costa, André Pinto da
Language:
Inglés
Repository:
73
Subject:
Convenience stores
/
Future
/
Trends
/
Customer experience
/
Marketing
/
Lojas de conveniência
/
Trabalho de projeto
/
Benchmarking
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The effects of virtual shoe store on consumer engagement and behavioral intention through telepresence, emotional and cognitive state: exploring two background music beat
Author:
Crespo, Maria Felício
Language:
Inglés
Repository:
73
Subject:
Atmospheric cues
/
Emotional and cognitive states
/
Telepresence
/
Consumer engagement
/
Behavioral intention
/
Virtual reality
/
Music
/
Marketing
/
Comportamento do consumidor
/
Realidade virtual
/
Processos cognitivos
/
Trabalho de projeto
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Lisboa Desporto: how to attract and maintain motivated non-professional athletes
Author:
Martins, Inês Alexandra Henriques
Language:
Inglés
Repository:
73
Subject:
Sport participation
/
Physical activity
/
Motivations
/
Barriers
/
Limitations
/
Gestão de marketing
/
Prática desportiva
/
Exercício físico
/
Motivação
/
Abandono
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online
Author:
Cabaço, Maria Rita Gonçalves Mendes Nunes
Language:
Portugués
Repository:
73
Subject:
Consumer behavior
/
Hedonic consumption
/
Engagement
/
Digital marketing
/
Online brand communities
/
Marketing digital
/
Comportamento do consumidor
/
Hedonismo
/
Marca
/
Comunidade virtual
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M39
Acceder
Title:
New trends in marketing: the impact in convenience store's atmosphere
Author:
Mendonça, Filipe de Amaral Pedro Bota de
Language:
Inglés
Repository:
73
Subject:
Retail
/
New trends in marketing
/
Store atmosphere
/
Conveniece store
/
Marketing
/
Lojas de conveniência
/
Diversidade
/
Decoração
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of new trends in supermarket environment: the case of the olive oil sector
Author:
Evangelista, Filipa Loja Gomes Ferreira
Language:
Inglés
Repository:
73
Subject:
Store atmosphere
/
New trends in marketing
/
Consumer experience
/
Supermarket
/
Gestão de marketing
/
Azeite
/
Estratégias de marca
/
Supermercado
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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