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73 (2)

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Correia, Liliane Patrícia Lopes (1)
Mendes, Artur Filipe Ribeiro (1)

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M31 (2)
M38 (2)
Marketing (2)
Comportamento do consumidor (1)
Consumer behaviour (1)
Lideres políticos (1)
M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
Marca (1)
NWOM (1)
Online (1)

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Subject: M38 Subject: Marketing Repository: 73 Document Type: Tesis

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Title: The effect of company responses to social media negative word of mouth: a text mining approach
Author: Correia, Liliane Patrícia Lopes
Language: Inglés
Repository: 73
Subject: NWOM / Response satisfaction / Online / Consumer behaviour / Satisfação de resposta / Comportamento do consumidor / Marketing / Marca / Satisfação do cliente / Rede social / M31 / M38 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: How do political actors trace voters?
Author: Mendes, Artur Filipe Ribeiro
Language: Inglés
Repository: 73
Subject: Political marketing / Targeting / Public opinion / Public popularity / Marketing / Política / Lideres políticos / Partidos políticos / Popularidade / Opinião pública / M31 / M38

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