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73
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Correia, Liliane Patrícia Lopes
(1)
Mendes, Artur Filipe Ribeiro
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Subject
M31
(2)
M38
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Marketing
(2)
Comportamento do consumidor
(1)
Consumer behaviour
(1)
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(1)
M Business administration and business economics - Marketing - Accounting - Personnel economics
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NWOM
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Subject:
M38
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Title:
The effect of company responses to social media negative word of mouth: a text mining approach
Author:
Correia, Liliane Patrícia Lopes
Language:
Inglés
Repository:
73
Subject:
NWOM
/
Response satisfaction
/
Online
/
Consumer behaviour
/
Satisfação de resposta
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Satisfação do cliente
/
Rede social
/
M31
/
M38
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How do political actors trace voters?
Author:
Mendes, Artur Filipe Ribeiro
Language:
Inglés
Repository:
73
Subject:
Political marketing
/
Targeting
/
Public opinion
/
Public popularity
/
Marketing
/
Política
/
Lideres políticos
/
Partidos políticos
/
Popularidade
/
Opinião pública
/
M31
/
M38
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